Hello,

I'm Marcos Weskamp,
a product designer on the Apple Design Team.

I work alongside a diverse team of designers, engineers, and specialists, helping lead the effort to shape Apple products through experiences that are intuitive, delightful, and human.

Prior to Apple, I was part of the founding team at Flipboard, where I led design from the ground up and helped shape a product that marked an era on the iPad.

My project Newsmap—a real-time visualization of the news was exhibited at the Museum of Modern Art in New York and honored by Ars Electronica in Linz, Austria.

Previously, I lead product design and maps at Uber.

I studied graphic design in Tokyo and interaction design at the Interaction Design Institute Ivrea in Italy.

Currently I live with my family in the San Francisco Bay Area.

Where technology meets human expression

Born in Argentina, I’ve always been drawn to the intersection of technology and human expression. In the late 90s, I moved to Tokyo on a scholarship to study graphic design. It was full immersion: a year of language, then design school. My days were filled with analog craft—calligraphy, typesetting, layout, silkscreen, illustration. At night, I fell into the early design internet, teaching myself to code and build my own tools.

I was captivated by the digital revolution unfolding on mobile phones—where the internet was leapfrogging the desktop and going straight into people’s pockets. I realized the future of communication design was happening there.

Learning to program opened entirely new possibilities: algorithmic layouts, interactive systems, and ultimately, data visualization—at the time still an obscure, unexplored field. These experiments led to Newsmap, born from a simple need to understand the world’s news at a glance, transforming raw Google News streams into a living, comprehensive visualization.

From Tokyo to San Francisco, Palo Alto, and Cupertino, each step reinforced my belief that design and engineering must work hand in hand. Keeping them close tightens feedback loops and creates better, simpler products.

Today at Apple, surrounded by an incredible team of designers, engineers, and specialists, I continue exploring how thoughtful applications of technology can bring us closer to the people and things we love. Whether crafting interfaces, leading teams, or pushing how artificial intelligence can augment human capabilities, my obsession remains the same: making products and services more accessible, meaningful, and human.

Experience

Jul 2018 – Present Cupertino, California 7+ years	Apple — Human Interface Design Defining core experiences across iOS, macOS and watchOS – interfaces that millions of people rely on every day. I work closely with Systems, and International teams to craft seamless cross-platform patterns and robust system integration. I lead design initiatives that bridge technical constraints with human needs, from conceptual exploration through detailed implementation. Focused on creating design systems that scale across diverse global markets while maintaining Apple's commitment to simplicity and accessibility. Collaborate with cross-functional teams to solve complex interaction challenges, ensuring every detail serves both individual users and the broader ecosystem of Apple devices and services.
Jan 2016 – Jun 2018 San Francisco Bay Area 2 years, 6 months	Uber — Head of Product Design Led product design for rider and driver apps, maps, tools, and the mapping technology stack powering Uber's global mobility platform. Ran design reviews across product areas and advocated for design excellence with the executive team. Shaped foundational systems spanning rider experience, driver tools, and autonomous vehicle interfaces. Scaled the design team from 200 to nearly 300 by hiring exceptional talent, defining clear functions, specialized roles, and systems like prototyping and design ops. This role revealed the complexities of leading design at global scale, balancing local market needs with a consistent user experience.
Feb 2010 – Jan 2016 Palo Alto, California 6 years	Flipboard — Head of Design Founding team. Responsible for all aspects of design from the ground up; later focused on product design at scale as the company grew to nearly 200 people. Recognition includes Apple's iPad App of the Year and TIME's Top 50 Innovations. I discovered the magic of combining print design principles with digital interaction—creating an immersive experience that allowed readers to quickly discover and dive into content. I learned how to translate the compositional beauty of magazines into a digital format, where each page became a small composition pulling you deeper into stories. This experience taught me that great design bridges the familiar with the innovative.
Oct 2007 – Mar 2010 San Francisco, California 2 years, 6 months	Adobe — Experience Designer Adobe Experience Design team. Explored near-future technologies and delivered externally visible projects such as the "interconnected living room" (Adobe MAX 2008 keynote) and an interactive visualization of the Tree of Life (TED 2007, Monterrey, CA). This role taught me to work between the horizon and near future, exploring new technologies while creating experiences that demonstrated Adobe's technological leadership. I learned how to translate complex technical capabilities into compelling, understandable experiences for large audiences, and how to balance innovation with practical implementation.
Apr 2004 – Oct 2007 Tokyo, Japan 3 years, 6 months	B2 — Co-Founder, Creative Director After publishing Newsmap (2004) — later exhibited at MoMA and honored at Ars Electronica — co-founded interaction design agency B2. Projects explored new ways to visualize information for clients including Etsy, W+K, Adobe, Macromedia, Microsoft, AOL, and Dentsu.
Oct 2003 – Apr 2004 Tokyo, Japan	Dentsu — Art Director Explored the boundaries of outdoor media and interactive advertising in Tokyo's urban environment. Spent days sketching, prototyping, and working alongside a highly talented group of art directors.
Apr 2003 – Oct 2003 Tokyo, Japan	Bascule Inc. — Web Developer Worked on early real-time online collaboration. Designed and built Ottiki, a social network game later adapted to Mixi; learned extensively from the build.
Jul 2002 – Mar 2003 Tokyo, Japan	Razorfish Tokyo — Web Developer Designed and coded projects for Nissan and Sony Entertainment. Deep dive into HTML, JavaScript, and large content-management systems.
Mar 2001 – Jul 2002 Tokyo, Japan	Dentsu FUSE — Graphic Designer Started as a graphic designer and transitioned into web engineering. Helped design and develop an interactive visualization of Dentsu's 100 years of advertising, exhibited at the Dentsu Advertising Museum in Tokyo (2001–2004).

Education

2004 Ivrea, Italy	Interaction Design Institute Ivrea Interaction Design Spent a year in the master’s program at the Interaction Design Institute Ivrea, exploring how design, technology, and human behavior come together. I worked with influential designers and technologists, using research, prototyping and scenario building to imagine future products and services. What stayed with me most is the community; I was lucky to learn alongside people who are now scattered around the world—in studios, labs, and companies and startups.
1999 – 2001 Tokyo, Japan	Tokyo Designer Gakuin Graphic Design I studied graphic design in Tokyo on a full immersion scholarship program. After a year of language study, I entered design school; every class—lectures, critiques, and exams—was in Japanese. By day I worked with analog tools: calligraphy, layout, silkscreen, illustration, design history. At night I taught myself show to code as the mobile internet took off. Small screens and tight limits taught me to favor clarity and hierarchy, and to build directly in the medium.

Awards & Recognition

2022 London, UK	D&AD Awards ios 15
2021 London, UK	D&AD Awards ios 14
2011 New York, NY	Fast Company — 100 Most Creative People in Business
2011 London, UK	Brit Insurance Design Award Flipboard
2010 New York, NY	Society of Publication Designers — Digital Tablet App of the Year Flipboard
2010 Cupertino, CA	Apple iPad App of the Year Flipboard
2010 New York, NY	TIME's Top 50 Innovations Flipboard
2004 Linz, Austria	ARS Electronica — Net Vision Award of Distinction Newsmap
1999 Tokyo, Japan	Japanese Ministry of Education Scholarship Recipient

Exhibitions

2011 New York, NY	Museum of Modern Art Talk to Me exhibition
2004 Linz, Austria	Center for Contemporary Art Premantent Exhibit
2004 Barcelona, Spain	12th International Festival of Advanced Music and Multimedia Arts
2004 Maribor, Slovenia	11th International Festival of Computer Arts
2004 Tokyo, Japan	Tokyo Metropolitan Art Museum

Patents

2025 Apple Inc.	Shared-content session user interfaces US12,260,059
2024 Apple Inc.	Display screen or portion thereof with graphical user interface USD1,016,832
2023 Apple Inc.	Electronic device with graphical user interface USD984,472
2023 Apple Inc.	Devices, methods, and graphical user interfaces for automatically providing shared content to applications US11,693,553
2023 Apple Inc.	Display screen or portion thereof with graphical user interface USD990,505
2022 Apple Inc.	Shared-content session user interfaces US20220365740A1 \| US20220368548A1
2022 Apple Inc.	Mail application features US11,347,943
2022 Apple Inc.	Display screen or portion thereof with graphical user interface USD941,331 \| USD942,490 \| USD944,271
2021 Apple Inc.	Mail application features US20210342535A1
2020 Flipboard Inc.	Dynamic arrangement of content presented while a client device is in a locked state US10,621,274
2019 Flipboard Inc.	Generating a cover for a section of a digital magazine US10,289,661
2019 Flipboard Inc.	Interactions for sharing content items in a digital magazine US10,264,034
2018 Flipboard Inc.	Template-based page layout for web content US9,875,229
2018 Flipboard Inc.	Template-based page layout for hosted social magazines US9,953,010
2016 Flipboard Inc.	Display panel of a programmed computer system with a graphical user interface USD772,242
2015 Flipboard Inc.	Systems and methods for flipping through content US8,935,629 \| US20150169744A1
2018 Adobe Systems	Method and device for identifying devices which can be targeted for the purpose of establishing a communication session US9,923,974
2017 Adobe Systems	Method and device for establishing a content mirroring session US9,641,884 \| US9,690,442
2015 Adobe Systems	Media response to social actions US9,021,042
2014 Adobe Systems	Various gesture controls for interactions in between devices US20140033134A1
2013 Adobe Systems	Transitional animation for generating tree maps US8,432,400
2012 Adobe Systems	Generating typefaces through image analysis US8,331,681

What Drives Me	The conviction that technology should amplify human potential, not complicate it—making the extraordinary feel effortless. Deep curiosity about how thoughtful design can shape behavior and create meaningful connections between people. The enduring challenge of distilling complexity into elegant simplicity, finding clarity in the midst of technical storms. Building products that don't just function but truly matter—tools that help people accomplish their most important work. The relentless pursuit of craft, knowing that excellence in small details creates trust at scale. The belief that optimism and persistence in the face of impossible problems leads to breakthrough solutions
How I Work	I begin by listening deeply—understanding not just what people say they need, but observing what they actually struggle with. I think through making, using prototypes as a language to explore ideas and test assumptions before committing resources. I foster unity across disciplines, knowing that the best solutions emerge when diverse perspectives work toward a shared vision. I lead by example, staying close to the craft while maintaining sight of the broader expedition we're on together. I balance bold ambition with practical constraints, finding creative solutions within real-world limitations. I maintain optimism during setbacks, treating obstacles as opportunities to discover better approaches I iterate relentlessly toward simplicity, knowing that true elegance requires removing everything unnecessary
What I Value	Endurance over speed —building for the long journey rather than quick wins. Team resilience over individual brilliance —knowing great products require collective strength. Clarity over complexity —choosing the path that others can follow and understand. Human connection over technological novelty —prioritizing what brings people together. Thoughtful craft over expedient solutions —taking time to do things right the first time. Diverse perspectives over singular vision —understanding that true innovation requires many voices. Moral courage over comfortable consensus —standing up for users when decisions get difficult.
How I Lead	I build culture of trust where teams can take creative risks and learn from failure without fear. I maintain unwavering optimism while acknowledging real challenges—helping others see possibility in difficulty. I stay close to the work, getting my hands dirty alongside the team rather than directing from a distance. I make the hard decisions when needed, but always explain the reasoning and invite input before acting. I protect my team's focus and energy, shielding them from unnecessary distractions and politics. I celebrate small victories along the way, knowing that morale and momentum are essential for long expeditions. I hire for character and curiosity over credentials, building teams that can adapt and grow together.